A Website Focused On Conversions
Steady Flo Plumbing & Septic was missing out on crucial conversions due to a of a lack of features on their website. They had initially used a DIY website builder like Wix. Sites like these basically send you out into the battlefield empty-handed. Almost every time websites created on this platform lack proper formatting, conversion features, and SEO aspects. When Steady Flo realized this, they decided it was the time that they stopped losing leads.
Initially, we were sure we wanted to go with a website that was optimized for mobile and tablet devices. Also, we implemented CTA's (Call-To-Actions) on every page to make sure visitors had available opportunities to contact Steady Flo.
Smart CTA Placement
CTA's or Call-To-Action buttons are meant to convert visitors to paying customers. These CTA's can range from simple call buttons to online forms to request a quote. By placing an abundance of CTA's in common places, we tried to make it extremely easy for prospective clients to get in touch with them. We strategically placed CTA's in the header of web pages, the bottom of web pages, and even special pop-up experiences across the website.
In addition to Steady Flo's website, they decided that the competitive nature of their field required that they invest in paid advertisement. To maximize Steady Flo's conversions with paid advertisements, we diversified the platforms on which we advertised. Google Ads is a common one with our call forwarding network coming in second. The goals of these were to drive possible leads via phone call or website form for Steady Flo to turn into loyal customers.
What is Google Ads?
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content and generate mobile application installs within the Google ad network to web users.
What is our Call Forwarding Network?
Our local call network forwards potential clients your way. The client may be actively looking to hire a contractor or someone in your respective field.
Together with these strategies, Steady Flo has been able to drive conversions on and off their website.