Design

Why Invest In Your Website

Wednesday, September 12, 2018

In today's marketplace, people no longer flip through a directory or stroll around town looking for a goods or services. Instead, consumers simply pick up their phone or device and search for what they need. Because of this, many consumers are missing the experience and first impression that your business would have had on them. In order to keep up with these new buying patterns, it is crucial that you put in as much effort into your online presence as you do in the real world. After all, the internet is where almost every new customer will find your information.

Appearance

First impressions are very important when it comes to websites. The way your site looks, functions, and feels is crucial to the way visitors view your site. These key pieces will help your site convert those visitors to customers. Some easy things you can do to make sure your site is visually appealing can be anything from having a clean layout to keeping a consistent color scheme. One thing we always make a priority when we design sites is to make them visually appealing and functional! We believe this will help you convert those visitors into dollar signs!

Functionality

The functionality of your website is another crucial aspect that must be monitored to have a successful online presence. This means that you must make sure all of the links and buttons on your site are working properly. There is nothing worse than while using a website and experiencing problems. Almost every time a site error occurs, the visitor will leave the page for another site. It is essential to monitor your website to ensure that it is working and functioning as it should be. This type of work requires a lot of time and effort. Our website management plans handle this for you. This way you can save time and focus on your customers.

Communication

The ability to convert those visitors to profit generating customers is a vital part of having your business online. This means that you must have systems and software in place to make sure you don't lose those visitors. We always make sure our websites have multiple forms of communication. This can include live chats, contact forms, phone numbers, and emails. These will help ensure that those visitors don't turn into lost opportunities. If you have any questions about how you can incorporate lead capturing software into your website or business, contact us!

All of these features discussed are included with a standard with a website from Hickman. Let us have the opportunity to set you up with a new website so that your company stands out from the competition online.


Wednesday, September 12, 2018

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