Marketing

Overcoming the Challenges of Social Media

Wednesday, September 12, 2018

Nowadays, social media is an essential part of the marketing plan of any business. This has come to include tasks like pushing new services or products, running sweepstakes, and even observing customer feedback. However, many find themselves getting lost or overwhelmed with the numerous logins and different user interfaces. In this article, we are going to discuss some options and tactics to overcome the common problems people face when it comes to social media.

The Easy Route

Most commonly, time is an essential reason why most businesses fall short in their social media campaigns. Because time is limited, businesses often choose to outsource their social media marketing to outside agencies like us! In this case, we handle all of the graphic design, internet branding, and content that is pushed to their social accounts. This way, businesses can focus on their clients and leave the networking to us!

Organization

The key to establishing a robust social media following for any organization is having accounts on all the major social sites. This, however, is where things get tricky! With each account, you will have different login information, and have to post on each platform separately. Because of this, it is difficult to guarantee consistency across all of your accounts. Therefore, the customer who uses Facebook will not see the same information as the customer who just uses Twitter. To prevent this from happening we recommend you use an online tool like Buffer, Hootsuite, Sprout Social, etc. Sites like this will allow you to sync all of your social media accounts together and post seamlessly across all of your accounts. Our personal favorite is Buffer. This site will allow you to sync up to three social media accounts under their free plan, and it also includes a scheduling feature to help you plan your posts. Tools like these are essential in making sure your social media accounts portray a consistent image through and through.

Planning

Often when it comes to our personal social media, we post whenever we get the urge to, but this is not the case when it comes to social media for businesses and organizations. When it comes to social media marketing, it is highly recommended that you plan your posts in advance of them going live. Therefore instead of posting sporadically, you will give your following something to look forward to every day. You may be asking yourself "How many times should I post a day?". The number of times you should post in a day varies depending on the social media you are using. This is because social networking sites differ in the way they display your content. Consequently making some websites have a quicker pace the others. You'll find an infographic below detailing the time, and frequency recommend for posting on various social sites.

Engagement

Engagement may be the most essential piece of your social media campaign. That being said here are a few rules to follow to keep you on track!

  • Interact with your followers.
  • Always respond to comments
  • Promptly reply to messages
  • Respond to reviews (both positive and negative)

Interact with your followers. Interacting with your followers is key to ensuring they keep returning to your page! By socializing and acknowledging their presence, you will be extending your excellent customer service beyond your brick and mortar store. This will make your page a place where people will want to go to seek out new information and trends.

Additionally, replying to your followings can often have positive benefits on your account statistics. Sites like Facebook display your response rate for all to see; therefore it is essential that you stay on top of that to maintain your company's image. Responding to reviews is a big part of encouraging follower engagement.

By responding to your clients' reviews, you will be showing not only them but anyone else who finds themselves on your page that you care that about your clients even after services have been rendered. In the case of a bad review, it goes a long way of addressing it with a message as simple as "We are sorry to hear your experience with us wasn't up to par. Would it be all right to contact you to learn how we can improve upon our shortcomings?" This shows that you are looking to improve your services to keep your customers happy and that is precisely what people are looking to see.

Hopefully, the topics we addressed in this article will give you a good grasp on where to start and what route to take when it comes to social media marketing. If you have any questions, feel free to get in touch with us!

Wednesday, September 12, 2018

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