In today’s marketplace, people no longer flip through a directory or stroll around town looking for a good or service. Instead, consumers simply pick up their phone or device and search for what they need. Because of this, many consumers are missing the experience and first impression that your business would have had on them. In order to keep up with these new buying patterns, it is crucial that you put in as much effort into your online presence as you do in the real world. After all, the internet is where almost every new customer will find your information.